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Tobacco Education Coalition (TEC)

Watsonville Support
Get involved to make change happen
Community Education Events
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Reduce youth access to tobacco
by limiting the sale of
flavored tobacco products

Haga clic aquí para ver este sitio web en español

Hold Big Tobacco
responsible for their
toxic tobacco waste


Are you concerned about new tobacco products
like electronic cigarettes?



Tired of seeing cigarette butts everywhere you look?


Worried about tobacco companies targeting our children
with their deadly, addictive products?


You've Come to the Right Place!

The Santa Cruz County Tobacco Education Coalition (TEC) is a community group that advocates for a tobacco-free lifestyle and environment. The Coalition was formed in 1985 and is funded by Propositions 99 and 56 (sales taxes on cigarettes) and staffed by the Santa Cruz County Health Services Agency. The Coalition is open to all community members and currently includes parents, youth advocates, environmentalists, health professionals, and others who want to live in a tobacco and smoke-free community. Together, we are working to:

  • Educate about the dangers of tobacco, tobacco waste and second-hand smoke.
  • Reduce youth access to tobacco.
  • Advocate for non-smokers rights.
  • Collaborate with local policy makers to pass tobacco-related policies.
  • Maintain compliance with smoke-free workplace laws.
  • Train and Engage diverse members of the Santa Cruz community to participate in tobacco control activities.
The Coalition has made significant and lasting changes in our community.  In 2018-2019 we worked with the City and County of Santa Cruz and the City of Capitola to ban the sale of flavored tobacco products (such as e-cigarettes). Prior to that, we worked with local elected officials to pass tobacco retail license (TRL) ordinances in the five jurisdictions in Santa Cruz County. We also helped change the legal definition of smoking in all local ordinances to include e-cigarettes. So anywhere you’re not allowed to smoke, you’re not allowed to vape!


Get Involved!

Meet other people who are concerned about tobacco issues. Share information and resources. Make a difference in our community. Join the Coalition!

We meet every other month on Wednesday from 9:30 to 11 a.m. Call 454-4648 for more information.

2019 Coalition Meeting Dates

  • January 16  
  • March 20 
  • May 15
  • July 17   
  • September 18  
  • November 20

Tobacco Resources


New! On July 25, 2019 the Capitola City Council passed a ban on the sale of flavored tobacco products. Capitola joins the City and County of Santa Cruz and more than two dozen other California jurisdictions who have banned the sale of these addictive products. All three policies will be enforced starting January 1, 2020, giving retailers time to liquidate their existing stock. Thank you to everyone who wrote letters, held signs, or spoke in support of these important public health ordinances!


TEC Mission Statement

The Santa Cruz County Tobacco Education Coalition (TEC) is committed to promoting and advocating a tobacco-free lifestyle and environment at the local, state, and national levels. We empower our communities to effect individual and social change through education, advocacy, collaboration, and coordination of resources.  The Coalition recognizes individual rights and cultural traditions, while encouraging community responsibility and involvement.


Tobacco Presentation

Contact Us for a Tobacco Presentation!

Our staff is available for free, bilingual presentations to community groups or youth organizations. Topics include emerging and flavored tobacco products, tobacco waste, refusal skills, healthy retailer efforts, and more! Please call if you’d like to arrange a presentation.

(831) 454-5412



Report Smoking Violations
(831) 454-4319

If you want to make a complaint about a smoking violation inside a building, call (831) 454-4319 or fill out this electronic form.

Trying to Quit?
You can do it! Click here to find the method right for you, from group classes to text message programs.

For free quit counseling over the phone, call the California Smoker’s Help Line at 1-800-NO-BUTTS (English) or 1-800-45-NO-FUME (Spanish).

Tobacco Retail Licenses (TRL)
Looking for information about how to obtain a Tobacco Retailer’s License? Click here.


Contact Us

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